Spring Festival movie guide 2021

​By Zhang Rui
0 Comment(s)Print E-mail China.org.cn, February 12, 2021
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6. "Hi, Mom"

A promotional poster of "Hi, Mom." [Image courtesy of Beijing Culture]

"Hi, Mom" is the directorial debut of comedy actress Jia Ling, and is adapted from her 2016 sketch comedy of the same name. The film reflects on how she misses her late mother Li Huanying, who encouraged Jia to pursue her artistic dreams. The film is set in 1981 and depicts her mother's love story. It stars Jia Ling, Zhang Xiaofei, Michael Chen and popular comedian Shen Teng.

The marketing team of the family comedy is appealing to young people to take their parents to cinemas as a way of showing the traditional filial piety, so that they can laugh together during the family reunion holiday. "Hi, Mom" is leading the blockbuster race temporarily, ranked second on the advance holiday sales chart, with its presale of tickets totaling more than 225 million yuan so far.

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