Jackson Yee to serve as youth ambassador for Beijing film fest
- By Zhang Rui
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E-mail China.org.cn, July 29, 2021
The organizers of the 11th Beijing International Film Festival (BJIFF) announced on Tuesday popular young actor Jackson Yee will serve as its Youth Publicity and Promotion Ambassador.
An official promotional short film released by the BJIFF Organizing Committee shows Yee, a pop-idol-turned-actor and the representative of young filmmakers, forging ahead on a journey to explore the mystery of film "from blank to how colorful it is today" with the strong determination of the new generation of filmmakers.
The organizers said Jackson Yee's identity as "a new generation or a new force of the film industry" was closely aligned with the theme of the 11th BJIFF, "New Opportunity · New Horizon".
At the beginning of another "new decade" of the BJIFF, they would join hands with Yee to keep on exploring and creating the diversity and miracles in the film world with "new power," and forge ahead with hope.
In 2019, "Better Days", Yee's critically-acclaimed debut film, was released, followed by "A Little Red Flower" and "Chinese Doctors", both of which were highly praised. His upcoming works include the war epic "The Battle at Lake Changjin" to be released on Aug. 12 and "Miracle" by director Wen Muye.
This year's edition of the BJIFF will be comprehensively upgraded and transformed: the Beijing Film Panorama will expand to reach more movie fans across Tianjin and Hebei outside of Beijing for the first time, allowing them to experience the charm of film art; the Beijing Film Market will launch BJIFF TALENTS for the first time to push the new generation of filmmakers forward; the Film Carnival will launch night activities for the first time, among others.
Organizers said the additions were a clear statement of the courage of the BJIFF to welcome the "new decade" with a high-spirited attitude and its determination to bring a film festival full of new opportunities, new horizon and new surprises to movie fans at home and abroad.
The 11th BJIFF will run from Aug. 14 to 21 in the capital city of China.
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