The 17th Chinese American Film Festival (CAFF) will open on Friday, with its official online partner Smart Cinema screening 19 films as part of its online exhibition.
The 19 films include "To-gether," "Rising from Ashes," "Love Across the Strait," "Light Chaser", and "Sitting on a Train to Beijing." Meanwhile, the Chinese Consulate General in Los Angeles will present two memorable films, "Chinese Doctors" and "A Hustle Bustle New Year." In addition, many of the movies will have a North America premiere or a world premiere at the festival.
Smart Cinema said that the selection "covers a wide range of subjects from the intangible cultural heritage, traditional culture, Sino-foreign exchanges, national unity, the Belt and Road Initiative, new family traditions, and fighting the COVID-19 pandemic, to revolutionary and mainstream blockbusters."
Chinese and foreign fans can watch movies and communicate online simultaneously to enhance mutual cultural exchanges and promote mutual learning between the Chinese and American civilizations. The online screening starts from Nov. 6 till Nov. 30, Smart Cinema CEO Jack Gao said.
It was Smart Cinema's fourth time to serve as the online screening partner of the film festival. The mobile cinema app aims to be a significant player in the virtual screening business by providing technology solutions while breaking the distribution channel monopoly of foreign movie giants. In addition, it hopes to give homemade Chinese films more chances to be seen by interested audiences in the U.S. and foreign territories, thus exporting more Chinese cultural products and enhancing Chinese soft power.
The organizing committee said the 17th CAFF and Chinese American TV Festival (CATF) would return to Los Angeles as a live, in-person event mixed with online activities, scheduled from Nov. 5 to 30 this year. Multiple sub-events, including the Golden Angel Awards Ceremony, will be held during the festival. In addition, representatives from major Chinese and American film and television companies and institutions, including Universal Pictures, Sony Pictures, Walt Disney Studios, Warner Bros. Pictures, Paramount Pictures, Legendary Pictures, and Lionsgate, will attend the event. Some of them will join a virtual dialogue to discuss the opportunities and challenges of China-U.S. film and television cooperation in the post-pandemic era.
Founded in 2005 by EDI Media Inc., the annual cultural event aims to promote film and television industry exchanges and cooperation between China and the United States and enhance the influence and visibility of China's outstanding film and television works in international markets.
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