Animation promotes TCM during Beijing 2022
- By Zhang Rui
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E-mail China.org.cn, January 23, 2022
A Chinese medical association produced a traditional Chinese medicine (TCM)-themed cartoon figure together with a fictional animated short about a speed skater who uses TCM to recover for the Winter Olympics.
China Association of Chinese Medicine unveiled the new cartoon figure, "Little Moxibustion," during a press conference in Beijing on Jan. 12. It is based on a bronze acupuncture figure from the North Song Dynasty, the replica of which was donated to the World Health Organization (WHO) as a gift in 2017.
The cartoon icon was created by an animation company under Sunac Culture in Shenzhen, and was selected from more than 500 designs by an online poll and expert panel during a TCM health cultural works contest launched in July 2020, entrusted by the National Administration of Traditional Chinese Medicine (NATCM).
As a cartoon envoy for Chinese medicine, "Little Moxibustion" is currently on display at the Main Media Center for the 2022 Olympic and Paralympic Winter Games, where it demonstrates and promotes the country's TCM legacy and culture. Likewise, additional cartoon content and merchandise will be released in the future, to further expand TCM's global reach.
"Traditional Chinese medicine plus animation is a new attempt for the TCM industry. I hope that through animation – a contemporary, fashionable and innovative form of expression, it can better help the spread of TCM culture," said Wang Guochen, secretary general of China Association of Chinese Medicine.
Meanwhile, also entrusted by NATCM, the association worked with China Animation Comic Game Group and Tencent Video to produce and release an eight-minute animation entitled "Magic at Finger Tips," telling the story of a young TCM doctor who uses Chinese medicine and massage therapy to rehabilitate an injured Chinese speed skating athlete, who eventually goes on to compete at the World Winter Sports Championships.
By adding such elements to the story of medicine, it also helps popularize ice and snow sports and promote the culture of the Winter Olympics, as Beijing 2022 is set to open Feb. 4. The animated video can be viewed now on Tencent Video's streaming platform.
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