Editor's note:

The Chinese character 爱 ("ai"), meaning love, is the keyword for China's Qixi Festival. This traditional festival has a history of around 2,000 years and originates from the romantic tale of Niulang and Zhinu (Cowherd and Weaver Maid). >>

  More about the traditional culture:

The Qixi Festival (七夕节), or the Double Seventh Festival, on the 7th day of the 7th lunar month, is a traditional festival full of romance. It often goes into August in the Gregorian calendar. >>

  Festive events:

Qixi: Different cultures, shared pursuit for dexterity: Qixi Festival is also known as the festival to "pray for dexterity." On this day, especially in ancient China, females would pray to Zhinu, the goddess of weaving, wishing for wisdom and dexterity in skills like spinning, weaving and sewing.  >>

Beijing to rate 100 tourist destinations: Beijing launched a campaign to invite the public to select 100 must-see tourist destinations, so as to further stimulate tourism and boost consumption. The first webcast will feature the Liangma River International Waterfront on Qixi Festival, or China's Valentine's Day, which falls on Aug. 4 this year. >>

Flower trade booms as love blooms on Chinese Valentine's Day: Yunnan Province, China's main supplier of flowers, reported robust sales in the run-up to this year's Qixi festival, or the Chinese Valentine's Day, on Saturday. >>

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