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Yuyuan Garden showcases fashion show to celebrate Shanghai

0 Comment(s)Print E-mail China Daily, June 9, 2024
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As part of the third Shanghai Style Fashion Festival, a fashion show showcasing the city's blend of traditional and modern charm began at Yuyuan Garden on Wednesday.

Hosted by Shanghai International Fashion Federation, the show was staged on the garden's Jiuqu (Zigzag) Bridge and Huxin Ting, a pavilion surrounded by a pond.

Models were dressed in clothing from local maker Jixiang Yijia, a brand launched in 2012 in Shanghai and that specializes in the delicate mixing of Chinese traditional and modern styles.

It is worth noting that this is the second time the Zigzag Bridge has staged a fashion show, following the French fashion house Lanvin's Spring/Summer 2021 collection show in October, 2020.

Models were dressed in clothing from local maker Jixiang Yijia, a brand launched in 2012 in Shanghai and that specializes in the delicate mixing of Chinese traditional and modern styles.

It is worth noting that this is the second time the Zigzag Bridge has staged a fashion show, following the French fashion house Lanvin's Spring/Summer 2021 collection show in October, 2020.

"Shanghai-style culture is the city's spiritual wealth. It is the mission of the Shanghai Style Fashion Festival to excavate the contemporary value of Shanghai-style cultures and make them a treasure to promote the fashion and creative industry. Shanghai International Fashion Federation is making efforts to clarify, analyze and promote the integration and development of both Shanghai-style culture and fashion, from a combined perspective of culture and industry and from global and forward thinking," said Yin Zi, executive vice president of the Shanghai International Fashion Federation.


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