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E-mail chinadaily.com.cn, August 31, 2024
This photo taken on June 21, 2023 shows the Drum Tower as seen from the Jingshan Park in Beijing, capital of China. First created in the Yuan Dynasty (1271-1368), the Beijing Central Axis, or Zhongzhouxian, stretches 7.8 kilometers between the Yongding Gate in the south of the city and the Drum Tower and Bell Tower in the north. Most of the major old-city buildings of Beijing sit along this axis. Gates, palaces, temples, squares and gardens of the old city are all linked up to the axis. As they witnessed the folk activities along the line from old days to new ones, they themselves are a joy to behold at all times. [Xinhua/Li Xin]
A selection of 80 types of cultural and creative products centered on the Beijing Central Axis were displayed at a showcase event on Friday at Beijing's Hong'en Temple, where a themed post office was opened on the same day.
At the showcase event, the resource development department of the Beijing Bureau of Culture and Tourism unveiled 80 Central Axis-themed products developed by the Beijing Gifts brand, relevant museums and parks. The event also highlighted 14 Beijing Gifts stores and themed post offices along the Axis.
The event also marked the launch of a stamp collection activity. Fifteen stamps were designed based on the heritage sites along the Central Axis, which can be found in the stores and post offices. Between Saturday and Sept 30, visitors who have collected 10 stamps can enjoy a special discount when purchasing the merchandise.
A Central Axis-themed post office was co-launched by the Beijing Bureau of Culture and Tourism and the Beijing branch of China Post on the day, marking the fifth of its kind.
According to the Beijing Bureau of Culture and Tourism, this showcase is a culture and tourism promotional event after the Beijing Central Axis was inscribed on the UNESCO World Heritage List on July 27. Through the selected merchandise and themed stores, it aims to highlight the cultural significance of the Central Axis and present its inheritance and innovation.
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