Shao integrates Chinese calligraphy from the Heart Sutra into her designs in this dress. CHINA DAILY

"In recent years, Chinese fashion has started to gain international recognition. When people talk about new Chinese style, they often refer to qipao frog buttons and hanfu. But the current culture is sometimes overlooked, and they are the fashion elements that are most innovative, everyday and widely used in modern society and short-video platforms," she said.

The brand has also been featured on catwalks in New York and Paris, featuring music by the Chinese rock band Second Hand Rose. The band blends traditional Chinese elements, such as suona, a woodwind instrument, and drums, with Western rock music, creating a unique fusion that complements her clothing.

Su's designs also feature a cutout window on the back of the outfit, resonating with audiences worldwide by evoking rural culture.

"I was born in the countryside and when I was left alone at home, my connection to the outside world was through the window. I'd watch from the living room, stare outside, or watch TV and now we look at our phones to see what everyone else is up to," she said.

"So, I hope this window design becomes a gateway for cultural exchange between China and the rest of the world, allowing our clothing and Chinese culture to reach a wider audience."

"The rural culture of China countryside can be fashionable," she said. "This allows foreigners who may not be familiar with China to better understand Chinese farmers and agricultural culture, as well as the more grounded fashion culture that Chinese youth are starting to embrace."

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