As one of the fastest-growing sectors in China's entertainment industry, the micro-drama market, exceeded 50 billion yuan ($6.8 billion) in revenue last year, outpacing the sluggish film and television industries.

Exemplify the sector's popularity, the hit variety show Kaibo! Duanju Ji (On Air! Micro-Drama Season) reached over 62 million households and amassed nearly 100 million online views.

In it, 26 actors perform micro-drama remakes of six classic movie and TV drama franchises, including dynamic 2010 movie Go Lala Go! and the 2005 costume drama Strange Tales of Liaozhai.

Directed by Ma Wenhan, the show takes a behind-the-scenes look at how a micro-drama is produced, covering everything from script refinement to casting and shooting.

Those behind the show organized a seminar in Beijing earlier this month, bringing together scholars from different fields.

Wei Lu, deputy president of the Communication University of Zhejiang, said that the show highlights key advancements in micro-dramas, such as the format's ability to capture the audience's attention within the first six seconds, while delivering a compelling and relatable experience.

Gao Ming, a researcher at the Ministry of Agriculture and Rural Affairs, suggested that micro-dramas should draw more inspiration from the country's efforts in rural vitalization, saying that it could explore the potential of blending fictional storytelling with modern life.

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