Outstanding local industries, brands and cultural tourism projects from across China are being showcased at a promotional event in Beijing that kicked off on Monday and runs through Jan. 25.

Performers showcase the whip dance from Huangyang village, Zhongning, Ningxia Hui autonomous region, at a promotional event in Beijing, Jan. 20, 2025. [Photo courtesy of Blue Diamond Culture Media]

The National Premium Industries Promotion Conference, part of the "Qianmen Plus" 2025 Spring Festival Carnival Series, aims to promote cultural tourism and enhance brand visibility while assisting businesses in selling their products at a special Spring Festival market.

Event organizers said they aim to create a collaborative platform for outstanding cultural tourism projects and industries from across the country. The initiative also emphasizes forming partnerships between leading national brands and Beijing's historic Qianmen Street, leveraging their collective strengths for a greater impact.

More than 20 unique industries and cultural tourism projects from various provinces and municipalities are participating in exchanges and promotions.

Highlights on the opening day included demonstrations of national-level intangible cultural heritage projects from Zhongning in Ningxia Hui autonomous region, such as the 500-year-old folk whip dance from the Huangyang village and the 300-year-old wolfberry fruit Haozi noodles. The large-scale immersive cultural tourism show "Zhouzhuang, One and Only" from Zhouzhuang Water Town in Suzhou, Jiangsu province, known as "China's No.1 Water Town," was also prominently featured, accompanied by a dance performance.

The first day also featured over 20 government bodies and enterprises, including representatives from Tianjin, Shanghai and Guizhou province, promoting products related to cultural tourism, creativity, technological innovation and consumption. Executives and officials took the stage to share their successful experiences in technology, culture and specialty industries, highlighting the significance of Qianmen Street as a vital intersection of culture, economy and industry.

"Protecting cultural roots requires joint efforts to generate brilliance," said Yu Hao, chairman of Beijing Qianmen Culture and Tourism Co., Ltd. "Effectively telling China's stories, establishing Chinese brands, and expanding both domestic and international markets will enable quality products to gain visibility and usage.

"Together, we can build a broad platform for cultural exchange and industrial cooperation, promote the development of new quality productive forces, and create more internationally influential 'Made in China' brands," Yu added.

Dancers from "Zhouzhuang, One and Only" perform at a promotional event in Beijing, Jan. 20, 2025. [Photo courtesy of Blue Diamond Culture Media]

Co-organized by Beijing Eastern Culture Investment Management Co., Ltd. and Beijing Qianmen Culture and Tourism Co., Ltd., the event will run through Jan. 25.

Various exchange activities are running throughout the week involving experts, scholars and business representatives nationwide, focusing on trends and opportunities in technology, culture and industry development.

Organizers said they hope to promote cooperation and communication among enterprises from different regions, injecting new vitality and momentum into the cultural tourism industry of the Qianmen area.

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