Movies & TV
February-19-2025
- 'Ne Zha 2' box office success ignites merchandise craze
- As the global earnings of "Ne Zha 2", including pre-sales, hit a historic 12.319 billion yuan (about 1.72 billion U.S. dollars), its influence extends beyond the cinema to the shelves of both collectors and fans, marking a new chapter in the booming market for movie-related merchandise.