Spring Festival model for promoting Chinese culture

Recognized by UNESCO just last year, Spring Festival serves as an important representative of Chinese culture, with its long history and strong popularity both at home and abroad.

Traditional culture creating new businesses

While modern technology is empowering, transforming and reshaping traditional industries, traditional culture is creating new business opportunities and helping drive China's high-quality development.

Li Ziqi's return: Reviving Chinese ancient lacquer art

Li Ziqi, one of China's most popular influencers, made a surprising comeback after she stopped posting videos for more than three years.

Festival for community with shared future for mankind

Spring Festival is the most influential among all traditional Chinese festivals due to its profoundness, rich content, as well as wide participation; almost every Chinese celebrates it annually.

Ambassador: In-depth study of Sino-Greek cultural interaction essential

The ambassador of Greece to China, Evgenios Kalpyris, emphasized the importance of conducting in-depth and multilayered studies on the interaction between Greek and Chinese civilizations.

Time-traveling via museums echoes history

To meet the diverse and customized needs of visitors, some new approaches, models and content have emerged, leading to a surge in "museum tourism."

Celebrating Confucius in Quzhou: A journey into tradition

This experience was a profound reminder of the cultural depth of China, and how its people are committed to upholding their rich heritage while navigating a fast-paced, modern world.

Cultural, natural heritages lead way to shared future

UNESCO has been seeking to encourage the identification, protection and preservation of cultural and natural heritage sites that are considered to be of outstanding value to humanity.

Cross-cultural study vital to understanding ancient civilizations

Martin Kern, a sinologist and professor at Princeton University, advocated for the transformative role of cross-cultural study in understanding ancient civilizations.

Have Hollywood movies lost their luster in China?

In recent years, Hollywood blockbusters have lost some appeal among Chinese moviegoers, who make up the largest movie market outside the United States.