Festival shows off high-end design ideas

By Zhang Junmian
0 Comment(s)Print E-mail China.org.cn, 06 04, 2013
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A drone is on display. Top-notch, state-of-the-art design concepts are showcased at the 8th China Dragon Design Festival (DDF) which kicked off on May 30 in Beijing's Economic Technological Development Area (BDA). [File photo] 

Top-notch, state-of-the-art design concepts are showcased at the 8th China Dragon Design Festival (DDF) which kicked off on May 30 in Beijing's Economic Technological Development Area (BDA).

This year's DDF, which gathered together more than 200 distinguished designers from home and abroad to showcase their ideas, is themed "Design goes beyond imagination."

The three-day event will see a number of activities, including the annual conference on China's design development, an international design expo and a high-level design summit.

Exhibits at the design expo include those with the latest industrial design concepts, including drones, space watches, robots, eye-tracking equipment, multi-media appliances and WeiPass.

The festival, attended by design enterprises and teams from 20 countries and regions, including China, the U.K., France, Italy, the Netherlands and the U.S., will settle permanently in Daxing District, where the BDA is located.

The event aims to promote the sustainable development of the design industry and form partnerships among the domestic and overseas designers and enterprises.

The festival will help cluster the best resources in the design industry into Daxing and put the district on the map as an important part of the "city of design," Liu Hui, a member of the Beijing Association for Science and Technology (BAST), said.

According to Liu, there are currently more than 20,000 design centers and companies in Beijing, covering nine categories which include industrial design, building design, integrated circuit design and garment design.

112 higher educational institutions in the city provide designing programs, generating more than 30,000 design graduates each year, Liu said.

Beijing's design industry, which has become a new growth point in the city's industrial development, registered more than 100 billion yuan (US$15.9 billion) in revenues in 2012.

Daxing, a high-tech manufacturing industrial belt in the city's southern areas, is expected to be the most important industrial cluster area in the future.

The event was jointly hosted by Dragon Design Foundation, China's first design foundation, Daxing District government and the BDA administrative committee.

Beijing was named a "City of Design" by the UNESCO in June 2012.

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