Real-time statistics of transactions on Taobao and Tmall, the two main shopping sites of Alibaba. [File photo]

NO 4 Tmall.com

In October 2011, a new regulation was announced by Tmall.com to increase the annual technical service fees from 6,000 yuan to two level, 30,000 yuan and 60,000 yuan. Meanwhile, the penalty level for merchants on the platform was increased from 10,000 yuan to 50,000 yuan, 100,000 yuan and 150,000 yuan.

The policy change left middle- and small- sized merchants dissatisfied. Few days later, Tmall.com had to postpone the policy and spent 1.8 billion yuan to support the business growth of the merchants on the platform.

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