Jennifer Bailey, vice president of online store of Apple, attends the Apple Worldwide Developers Conference (WWDC) 2015 in San Francisco, the United States, June 8, 2015. [Sina Tech]

News app

According to Apple, "News" is an app that is powered by the new custom-designed Apple News Format, a digital publishing format that allows publishers to create beautiful layouts.

"News seamlessly delivers the articles you want to read in a beautiful and uncluttered format, while respecting your privacy, because Apple doesn't share your personal data," said Eddy Cue, Apple's senior vice president of Internet Software and Services.

According to Cue, the company already has nearly 20 publishers representing more than 50 titles joining the app, such as Condé Nast, ESPN, The New York Times, CNN and Bloomberg.

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