The third China International Import Expo (CIIE) opened on November 5 as scheduled. Serving as a propeller for global trade, this expo and the two previous editions have enabled Chinese consumers to gain access to various products further enriching and improving their lives.

The fresh milk of the New Zealand dairy company Theland enjoys wide popularity among Chinese consumers. Thanks to Shanghai customs' improved clearance service, the milk, with a short 15-day shelf life though, can arrive in Shanghai supermarkets in about three days, instead of one week as before, after bottling in New Zealand. 

"We're very grateful for the opportunities brought about by the CIIE," said Sheng Wenhao, CEO of Theland Asia Pacific Region. The milk has also become available in remote cities like Mohe, a border city in northeast China's Heilongjiang province, some 3,000 km from Shanghai, since the second CIIE held last year, which "was hard to imagine before," Wen added. 

Every year, roughly 1.56 million Chinese people aged 50 and above, used to fall victim to  the viral infection shingles, suffering from a painful, itchy rash, sometimes with an intense ache variously described as burning, shooting or stabbing. 

However, the infection has been challenged by the vaccine Shingrix first introduced by the British pharmaceutical and healthcare giant GlaxoSmithKline (GSK) at the second CIIE. Lacking practical therapies, vaccination is the most effective way to contain the disease. 

The imported vaccine first became available in China in this June and has been used in more than 10 domestic cities so far. 

Apart from healthy adults, people once afflicted by shingles can also get an injection to help prevent future relapse, which is critical to improve the health of the middle-aged and elderly in China. 

At this year's Expo, GSK is presenting more medical innovations and solutions, according to Cecilia Qi, vice president and general manager of Pharma and Vaccines, GSK China. 

Japanese casual clothing brand Uniqlo is making its debut at this year's CIIE with a 1,500-square-meter exhibition area named "Museum of Tomorrow". 

Boasting the largest booth in the expo's consumer goods section, Uniqlo occupies 10 exhibitions zones featuring lightweight down jackets with weight of only 235g, thermal underwear, 3D knitting technology, etc. 

A mini program is also available for consumers nationwide to make an online visit to the "Museum of Tomorrow" and experience the clothing innovations combining art with technology. 

Swedish furniture giant IKEA, participant of CIIE for three consecutive years, showcases several household goods made of recyclable materials this year, including curtains and storage boxes made with recycled PET and recycled cardboard respectively. 

In addition, 100 new products of French cosmetics group L'Oreal, "vegetarian meat" from U.S.-based agriculture and food company Cargill, Ferrero Rocher chocolate products of the Italian chocolatier Ferrero, roasted coffee from Rwanda, honey from Zambia, among others, are also on display at this expo, offering more new branded wares for Chinese consumers.

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