Chengdu Metro has recently organized a subway IP creative design competition for the general public, and the highest prize is 20,000 yuan ($2,780).
The participants are expected to draw symbolic images for Chengdu Metro that should reflect its modernity, fashion, hospitability, efficiency and popularity. The competition opens from Sept. 30 to Oct. 28.
A major purpose of the event is to make Chengdu Metro more recognizable as a characteristic urban subway in not only the western part of China but also even the whole country. So that the cultural industry chain of Chengdu, a regional economic, cultural and political center, can further merge into the development of the rail economy and industries.
The Chengdu Metro system stretches 558 kilometers and handles 7 million trips a day at most. It accounts for 62.8% of the public transport of the city now, home to 21 million people.
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