The Drum Tower, a historical site at the northern end of Beijing's Central Axis, has become a popular tourist attraction, especially among young people during the May Day holiday. This surge in visitors is providing a strong boost to the city's ongoing tourism recovery.

Used to tell time in the Yuan, Ming, and Qing dynasties from the 13th to the early 19th century, the site now features traditional décor alongside digital exhibitions. Its unique drum-beating experience, iconic red walls, and local folklore traditions are attracting more visitors to the site.

The Drum Tower's popularity has also led to increased tourist visits in surrounding areas. The cultural heritage sites in Beijing are driving the city's tourism market towards a steady recovery, as indicated by data from travel platforms.

In November 2019, Beijing launched a cultural heritage restoration project to better preserve the Drum Tower and nearby Bell Tower. Today, the site's bright and spacious interior has been fully restored, and the surrounding streets and neighborhoods are also being upgraded with beautiful natural environments and renovated modern urban facilities.

To ensure the sustained operation of the heritage site, Wu Chen, chief architect of Shougang Group, suggests creating tailored business models based on the different features of three nearby streets, and enhancing consumer experiences in the cultural sector.

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