During the three-day Dragon Boat Festival, Beijing's 60 major shopping complexes experienced a surge in consumer activity, as the number of shoppers rose 10.3% year on year to 22.8 million, and consumer spending increased 12.9% to 6.57 billion yuan (US$905.9 million), according to the latest data released by the municipal commerce bureau. 

Notably, Universal Beijing Resort, Taiyanggong, and Wangfujing saw significant increases in foot traffic, with the visitor numbers rising by 34.4%, 24.9%, and 18.8%, respectively. Meanwhile, Wukesong, Wangjing, and Di'anmen reported substantial growth in consumer spending, up by 63.4%, 50.6%, and 40.7% year on year.

Shopping centers across the city pulled out all the stops to attract consumers. In eastern Beijing's Chaoyang district, Parkview Green FangCaoDi hosted three-day performances featuring traditional instruments and dances. In northwestern Beijing, the recently unveiled Hops On Beijing shopping complex put on a "hanfu" (traditional Chinese clothing) parade and other festive events, boosting its sales to over 35 million yuan during the holiday.  

Spending on home appliances also saw a significant uptick, driven by trade-in policies recently launched throughout the country. Over 17,000 units of smart, environment-friendly appliances were sold in Beijing, generating approximately 60 million yuan in sales.

The vibrant shopping scene also drew numerous visitors from outside the capital, who were lured by the new shopping experiences integrating culture, tourism, and sports. Spending on culture and entertainment by out-of-town visitors increased by 39.9% during the holiday, while spending on tourism tickets rose by 24.9%.

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