In the first half of 2024, more than 26,000 foreign-funded enterprises have opened business in China. What makes China such an attractive destination for foreign investment? Host Zein Ali visits a German toy company in Ningbo to find out.

With nearly 30 years of presence in China, this company stands as a model of how foreign enterprises can enter, thrive, and grow in the country. Through interviews with German employees and the company's founder, Zein explores the experiences of foreign companies in China, the supportive policies they benefit from, and how these enterprises view China's business environment with confidence and optimism.

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