ANTA released its annual performance report on March 19 indicating a robust growth in sales revenue last year. 

Headquartered in Jinjiang, Fujian province, the large manufacturer of sporting goods saw its sales revenue last year exceed 70.83 billion yuan ($9.75 billion), a year-on-year increase of 13.6%, and its market share in China increase to 23%, ranking first for three consecutive years, according to the report.

AMER SPORTS, controlled by ANTA, was listed on the New York Stock Exchange last year, with its annual revenue reaching $5.18 billion, a year-on-year increase of 17.8%. 

That makes the ANTA's total revenue worldwide in 2024 exceed the 100 billion yuan mark for the first time, reaching 108.58 billion yuan.

ANTA attributed the breakthrough to its successful "multi-brand" globalization strategy. In 2025, the group will continue to integrate global resources, enhance core capabilities, and accelerate its progress toward a world-class sports goods group.

ANTA Sports-led Sporting Goods Industry Innovation Consortium is established in 2014. [Photo provided to China.org.cn]

The acquisition of international brands has markedly accelerated ANTA's expansion worldwide. In addition to the parent brand, the group also owns brands such as FILA, DESCENTE and KOLON SPORT, and holds controlling stakes in brands such as ARC'TERYX and SALOMON under AMER SPORTS. These brands account for more than half of the group's revenue.

In 2019, ANTA and an investment consortium spent 4.6 billion euros ($4.97 billion) to acquire AMER SPORTS. ANTA firmly believes that the acquisition is of great value in building a high-end brand and enhancing influence in the world market.

ANTA has built a professional sports brand group dominated by ANTA, a fashion sports brand group dominated by FILA, and an outdoor sports brand group composed of DESCENTE and KOLON SPORT. The three major brand groups drive growth alternately, allowing ANTA to usher in a period of rapid growth.

ANTA invests more than 2 billion yuan in R&D every year and cooperates with academicians in the textile field to overcome technical difficulties. It has independently developed innovative achievements such as a kind of skin-friendly but sturdy yarn and C10 PRO Running Shoes which have achieved both market recognition and sales growth. 

ANTA releases its annual performance report on March 19 indicating a robust growth in sales revenue last year.  [Photo provided to China.org.cn]

In the field of digitalization, ANTA's artificial intelligence-designed product sales exceeded 2 billion yuan, smart marketing increased sales conversion rate by 20%, and its virtual humans' livestreaming generated 120 million yuan in revenue. Its smart logistics platforms in Southeast Asia and North America give a strong support to the efficient operation of ANTA's global supply chain.

Ding Shizhong, chairman of ANTA, stresses that no matter how the times change, a prevailing law in the market is that "good products" are always the foundation for companies "winning the competition," as only "good products" are the core of the brand and the driving force of corporate growth, and are the reason why global consumers need a brand such as ANTA.

In 2024, the award-winning uniforms of the Chinese delegation of the Paris Olympics sponsored by ANTA obtained the industry's first carbon neutrality certification. That further solidified the international market's recognition of Chinese manufacturing representing not only high cost-performance but also innovation and sustainability. 

ANTA's brands such as FILA, DESCENTE, and KOLON SPORT have also developed their respective core products through differentiated positioning, and enhanced product value with craftsmanship, creative design and technological innovation.

From a small factory founded in Jinjiang in 1991 to the world's leading sports equipment company by revenue, ANTA is committed to realizing its goal, as Ding put it, that it will not become China's Nike, but the world's ANTA. 

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