Peggy Yu, Dangdang's co-founder and chairwoman

Peggy Yu (Yu Yu),co-president of Dangdang.com. She drew inspiration from Amazon.com, a famous American online bookstore, and founded her own Chinese online bookstore together with her husband Li Guoqing in 1999.

Managing an online bookstore in China was not an easy job several years ago. Because of Chinese people's lack of online experience, Yu Yu had to change not only customer purchasing habits but also the employees' concept. She had to face rapidly increasing competition, while keeping or growing her market share. Yu Yu has demonstrated that, in a corporate world ruled by men, she can manage as a CEO.

Yu Yu also tries her best to play the role of wife and mother.