Beijing Youth Daily:

Jiangxi is an old revolutionary base area with rich red tourism resources. During the recent May Day holiday, we saw a significant increase in the number of tourists visiting places such as the Nanchang August 1 Uprising Memorial Hall and Jinggangshan Revolutionary Museum. On the occasion of the 100th anniversary of the founding of the CPC, how can Jiangxi further develop its red tourism? What new surprises can tourists expect? Thank you.

Liu Qi: 

I will answer this question. Jiangxi province is rich in red tourism, red culture is an important hallmark of Jiangxi province, and red genes in the old revolutionary base areas have been passed on from generation to generation. With the goal of becoming the top destination for red tourism in China, we will make full use of red resources, tell stories about red activities well, and promote the high-quality development of red tourism. During the May Day holiday, the number of tourists to many red tourist attractions in our province increased by 300% year on year. For example, 5,000 tickets for the Nanchang August 1 Uprising Memorial Hall were booked in advance every day, and all the red scenic spots in Ciping Central Scenic Spot in Jinggangshan were flooded with tourists. This year marks the 100th anniversary of the founding of the CPC. Taking the opportunity to study and educate people about the Party's history, we have made great efforts in form, content and service, and continue to improve and strengthen Jiangxi red tourism and give full play to its role.

The first aspect is in the form of integration. Focusing on the exploration and display of the essence of red culture in Jiangxi, we will accelerate the integration of inter-industries, intra-industries and scenic spots, form colorful tourism products dominated by "red color," and develop a variety of themed routes to meet the diverse needs of tourists. At the same time, red tourism will be integrated into online live streaming and artistic creations, and presented to the public in popular forms. For example, Jinggangshan launched the "Six Ones" activities of "eating red rice, singing a Red Army song, taking a trip on the Red Army route, reading a Red Army book, attending a traditional lesson, and visiting a Red Army cemetery." These activities are both experiences and places of mourning, and have been well received by tourists, especially teenagers.

The second aspect is in the innovative content. Centered around the theme of "highlighting red, adhering to red," we will continue to promote the innovation of red tourism products, actively explore the model of "red tourism plus cultural experience," and constantly enhance the attractiveness, appreciation and participation in red tourism. For example, Ruijin has launched a series of projects reproducing scenes of the First Soviet Congress and enlarging the Red Army. Through photoelectric effect, the static displays are transformed into dynamic participations, which allows the red tourism products to come alive. In addition, we have seized the important opportunity of the construction of the Long March National Cultural Park to make good use of the red resources, develop the red traditions and pass on the red genes, so that the Jinggangshan Spirit, the Chinese Soviet Area Spirit and the Long March Spirit will constantly radiate the light of the new era.

The third is to improve and optimize services. In 2017, Jiangxi, along with 24 provinces (municipalities and autonomous regions) including Beijing, Shanghai, Guizhou, and Shaanxi, jointly launched China Red Tourism Promotion Alliance, with its secretariat permanently located in Jiangxi. This is the only provincial alliance platform dedicated to the development of red tourism in China. Via this important platform, we continue to improve the public facilities of red scenic areas, comprehensively upgrade red tourism services, effectively strengthen trans-regional tourism cooperation, and vigorously carry out a series of activities such as the "enchanting tour on the revolutionary soil of Jiangxi." By doing so, we aim to facilitate tourist exchange in red scenic areas, sharing resources, providing complementary advantages, and jointly developing markets to take the lead in driving the healthy development of red tourism. Friends from the media, Jiangxi and Hunan provinces will jointly hold the "China Red Tourism Expo 2021" this October at the sacred revolutionary site of Jinggangshan city. The expo will feature the red culture and red tourism resources of Jinggangshan as well as activities such as "cloud exhibitions" and live-streaming to fully display the red tourism development in the new era. I would like to take this opportunity to extend my sincere invitation to all reporters and netizens. We warmly welcome you to visit the sacred revolutionary region of Jiangxi and appreciate its beautiful scenery. Thank you.

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