The 2024 Silk Road Rediscovery Tour of Beijing kicked off in the capital city of China on the evening of October 21. The event, themed "Explore a Modernized City of Opportunities", welcomed prominent international influencers from Albania, Brazil, Ethiopia, Kazakhstan, Malaysia, Russia, Serbia, Tajikistan, Thailand, Türkiye, the United States, and Uzbekistan, to embark on a journey of discovery in Beijing.

Foreign influencers and other attendees launching the event together

Since 2016, ten consecutive sessions of the Silk Road Rediscovery Tour of Beijing have been held, participated by a total of 125 international influencers from 51 Belt and Road partner countries so far.

Mukhammad Obidov, Chief Editor of Uzbekistan National News Agency and Chairman of the Fergana Journalists' Association, delivered a speech as the representative of all the participating influencers.

Mukhammad Obidov, Chief Editor of Uzbekistan National News Agency and Chairman of the Fergana Journalists' Association, spoke of the increasing interest of Uzbek people towards their neighboring countries, especially China, and suggested creating an alliance of Central Asian and Chinese journalists as well as a unified information platform to help deepen understanding among the members of this proposed alliance.

Kanat Sakhariyanov, Director of Kazakhstan's Atameken TV, delivered a speech.

Kanat Sakhariyanov, Director of Kazakhstan's Atameken TV, said in his speech that Beijing is a city marked by the convergence of ancient history and cutting-edge technologies, and that the residents of Beijing are good at living with each other in harmony through tolerance and mutual respect. Since 2019, Atameken TV has aired more than 20 documentaries about China along with regular news programs such as "On the Silk Road" and "China News", as part of efforts to strengthen understanding between the two countries.

Lucas Eleuterio Fernandes, a Brazilian influencer, delivered a speech.

Lucas Eleuterio Fernandes, a journalist and presenter of TV Globo and a social media influencer from Brazil, is also a popular social media influencer with 2.1 million followers on Instagram. He began his world tour from China in 2010 and returned here 14 years later to find "astounding Chinese development and transformation". According to Fernandes, "Many people still have misconceptions about this country, but I want to say that China is a place everyone should visit at least once in their lifetime."

This year's Silk Road Rediscovery Tour of Beijing will run from October 21 to 25, and the participating influencers will experience Beijing's unique urban charm blending ancient heritage and modern achievements from multiple angles and through a number of landmarks, including the three major cultural venues in Beijing Municipal Administrative Center, ZGC E-Town International Robot Industrial Park, GTVerse Center, the Palace Museum, the Olympic Tower, the No. 3 Blast Furnace and the Big Air Shougang in Shougang Park, etc.

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