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E-mail China.org.cn, November 2, 2024
CCTV:
The 2024 Paris Olympics led to increased interest in physical fitness and exercise across the country, also promoting a surge in sports-related consumer spending. In light of the relevant measures introduced to capitalize on this sports economy, could you brief us on the relevant progress and specific developments? Thank you.
Zhou Jinqiang:
I will take this question. Sports events have a huge driving effect on the sports economy. In accordance with the unified directives of the CPC Central Committee and the State Council, we have partnered with the Ministry of Commerce (MOFCOM) and the Ministry of Culture and Tourism (MCT) on two initiatives: "bringing sports events into scenic spots, neighborhoods, and business districts" and "traveling with sports events." These two initiatives have generated widespread enthusiasm across society and the tourism market, achieving positive social outcomes. Now is the middle of the year, and the overall figures have not yet been counted, but I can share two examples. First, the Olympic Qualifier Series Shanghai held in May this year attracted 45,000 domestic and international spectators, generating 643 million yuan in direct economic returns and 1.402 billion yuan in indirect benefits. Second, from January to August, Fujian province hosted 542 similar events, with 2.48 million participants, driving 3.685 billion yuan in various types of consumption, a 21% year-on-year increase. In July, to better implement these two initiatives, we worked with the MCT to release a 2024 summer national outdoor sports event catalog for the "traveling with sports events" initiative. This combines summer leisure activities with the excitement of the 2024 Paris Olympics, continuously unlocking consumption potential.
The driving effect of the 2024 Paris Olympics on the sports industry is also significant, which can be summarized as the three "mores." First, niche sports have become more popular. Sports like BMX, street dance, rock climbing, breakdancing, and tennis have attracted considerable attention. According to statistics, in July, tennis-related group purchases on the e-commerce platform Meituan increased by 172%. Second, the ways people watch sports have become more innovative. In addition to traditional TV and new media outlets, people are now watching live events in cinemas, creating a more immersive atmosphere and more engagement. During the Paris Olympics, we received much feedback about this trend, suggesting it could be a promising development trend in the future. Finally, the economic impact has been more pronounced. Data from platforms like Douyin and Kuaishou show that during the Olympics this year, sales of viewing-related items, such as alcoholic beverages, food and digital home appliances, more than doubled compared to the previous year. This is a brief overview of the recent developments.
Looking ahead, we will focus on three areas. First, we will fully leverage policy measures. We will introduce more policies to maximize benefits, develop regulations related to sports events, address bottlenecks, and further enrich the scenarios for sports event consumption. Second, we will make good use of sports initiatives. We will continue to work with relevant departments to promote the "traveling with sports events" and "bringing sports events into scenic spots, neighborhoods, and business districts" initiatives, as mentioned just now, to enhance their impact. Third, we will strengthen publicity efforts. We will summarize and promote successful experiences and practices from various places in developing the sports event economy and boosting sports consumption. We've already issued the first batch of practical cases for the sports event economy, and a second batch is in preparation to further guide its development. Thank you.
National Business Daily:
We've noticed a rapid growth in demand for youth sport training. How do you plan to further guide and regulate services in this sector? Thank you.
Zhou Jinqiang:
Thank you. I will invite Mr. Zhang to answer this question.
Zhang Xin:
Thank you for your question. Youth sports training institutions are vital platforms for teenagers to participate in physical exercise, learn sports skills and improve their competitive abilities. In recent years, these institutions have developed rapidly, growing in number and offering diverse, innovative content to meet the growing demand for sports training among teenagers. Statistics show that there are now over 30,000 youth sports training institutions in China. Managing and effectively utilizing these institutions is a significant challenge for us.
To address this, the GASC has issued documents such as the "Code of Conduct for Extracurricular Sports Training" and "Opinions on Further Standardizing and Developing Sports Training," establishing an initial regulatory policy framework. We've guided local sports administrations to introduce standards for sports training institutions, implement regulatory responsibilities at various levels, and establish working mechanisms. At present, some localities have developed effective practices in providing guidance and services, standardizing personnel qualifications, and improving regulatory mechanisms. These include creating databases of training institutions and "white lists" of employees, conducting training credit evaluations and unified personnel training, developing a regulatory information database and implementing a dynamic management system for training institutions. By continually regulating the youth sports training industry, we aim to foster a healthy and orderly environment, ensuring parents can enroll their children with confidence and children can learn with enjoyment. Thank you all.
Jinan Times app:
Convenient access to physical exercise is an issue of great concern to the public. Many regions now have numerous well-equipped sports facilities. Given this, how is the GASC working to ensure these public sports venues are accessible to the community at large? Thank you.
Zhou Jinqiang:
I'll invite Mr. Ding to answer this question.
Ding Dong:
Thank you for your question. Public sports venues are crucial for national fitness activities, and their accessibility greatly impacts the public's ability to engage in physical exercise. The GASC places high importance on maximizing public access to these facilities. We actively work with relevant departments to improve the utilization rate and service quality of public sports venues.
Specifically, we have refined the allocation of central government funds and expanded the scope of support for public sports venues. The subsidy criteria now consider factors such as the number of eligible venues in each region, the open area for fitness activities, and annual visitor numbers, rather than just seating capacity. The subsidy now includes popular, eligible small- and medium-sized venues and national fitness centers, not just large venues. Funds can be used for hosting non-profit sports events, sports training, daily maintenance, equipment upgrades, and improving venue information technology services.
Concerning venue services, we've formulated supporting policies and documents relating to basic public service standards for public sports venues and guidelines for evaluating free or low-cost open services. These policies outline specific requirements for venue accessibility and service content, stipulating that low-fee pricing should generally not exceed 70% of local market rates. More preferential services are mandated for the elderly, disabled individuals, students, military personnel, and firefighters, as well as for non-profit community sports events. The standard fees for these groups are typically required to be no more than half the market price.
To enhance supervision and evaluation, we've guided localities to strengthen supervision and evaluation in areas such as hosting sports events and training programs, supporting school sports programs, and providing facilities for non-profit sports organizations. We require annual publication of venue usage data on the National Fitness Information Service Platform for public scrutiny. At the same time, we commission third-party agencies to conduct annual inspections and evaluations of venue operations across the country.
Since the start of the 14th Five-Year Plan period, we have allocated about 1 billion yuan annually to support public sports venues opening to the public for free or at reduced prices. The number of subsidized venues has increased from over 1,000 per year to more than 3,000 now. According to statistics, 3,050 eligible public sports venues are open to the public for free or at low cost in 2024, covering nearly 1,600 county-level administrative areas. The core areas of these venues that are free or low-cost cover over 25 million square meters. We estimate that more than 500 million people will benefit from this initiative.
That's all from me. Thank you.
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