The 2024 Global Forum on Hehe Culture was held in Taizhou, Zhejiang province, on Saturday. 

Essam Sharaf (C), former Egyptian prime minister and Orchid Awards recipient, Erik Solheim (R), former U.N. under-secretary-general, and Piet Steel (L), honorary chairman of the Europe-Asia Center and a member of the Board of Directors of Special Olympics, are honored ambassadors of Hehe Culture during a forum in Taizhou, Zhejiang province, on Nov. 2, 2024. [Photo/China.org.cn]

To honor the contributions of those in promoting Chinese cultural values and facilitating cultural exchange, the forum's organizing committee named three distinguished global figures as ambassadors of Hehe Culture. They were Essam Sharaf, former Egyptian prime minister and Orchid Awards recipient, Erik Solheim, former U.N. under-secretary-general, and Piet Steel, honorary chairman of the Europe-Asia Center and a member of the Board of Directors of the Special Olympics .

Launched at the 2023 Global Forum on Hehe Culture, the Cultural Ambassadors of Hehe Culture program is a joint initiative by China International Communications Group, the Publicity Department of the Communist Party of China (CPC) Zhejiang Provincial Committee, the CPC Taizhou Municipal Committee, and the Taizhou municipal government, as part of their efforts to implement the Global Civilization Initiative. Every year, the program honors individuals who champion Chinese traditional culture, foster cultural exchange, and contribute to the building of a community with a shared future for mankind.

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