More than 20 famous content creators recently joined a tour of Beijing's Dongcheng district to learn about how culture has become a force driving the district's development and innovation. 

The online influencers first visited the Nanchizi Art Museum where they were immersed in the art of Beijing's hutongs. 

They then paid visits to an audio-visual industrial park at the Lumicang Alley and the "Old Street Revival" exhibition at the Chaoyangmen South Alley. The tour gave them a glimpse into the blend of culture and modern industries in Dongcheng and new concepts of urban renewal and upgrades.

The content creators also visited the Guanzhong Central Axis Cultural Museum and the Drum Tower to explore Beijing Central Axis, which was included in the UNESCO World Heritage List earlier this year.

The tour concluded with an appointment of the content creators as ambassadors for telling Dongcheng's story.

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