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E-mail China.org.cn, December 12, 2024
Tide News under Zhejiang Daily Press Group:
As you just said, during the ninth Asian Winter Games, a huge number of visitors will come to Harbin from home and abroad. Besides watching competitions, they may want to explore the city and its surroundings. Could you preview Harbin's attractions for them, including the warmly received visitor services and security measures that netizens have praised? Thank you.
Han Shengjian:
Thank you for your question. Heilongjiang province is rich in unique cultural and tourism resources. We are developing a distinctive cultural tourism industry, building the province into a model showing that both lucid waters and lush mountains, as well as ice and snow, are invaluable assets. From January to September this year, Heilongjiang saw a sustained boom in tourism, receiving 186 million tourist visits and generating 231.8 billion yuan in revenue, a year-on-year increase of 37% and 108%, respectively. From Nov. 8, 2024, to Feb. 28, 2025, the province will launch a new 100-day winter tourism initiative, targeting improvements in 10 areas, including dining, lodging, transportation, sightseeing, shopping, entertainment, visitor services, public facilities, supervision and security, and global promotion. We will also coordinate Asian Winter Games preparations with winter tourism services, promoting development across ice-and-snow sports, culture, equipment and tourism. Our goal is to establish the province as a world-class winter tourism destination and a leading ice-and-snow economic area.
To improve tourist services, Heilongjiang will develop eight themed routes featuring the Asian Winter Games, China's northernmost and easternmost points, border culture, revolutionary heritage, northeast New Year folklore, winter wellness, outdoor sports and educational travel. For visitors who may like both to watch games and visit tourist attractions around the venues, we will upgrade the Harbin-Yabuli-Xuexiang-Mudanjiang winter tourism circuit, connecting popular attractions, including Harbin Ice-Snow World theme park, the Chinese Baroque Historic and Cultural Block, Yabuli Ski Resort, Xuexiang village, Hengdaohezi town and Jingpo Lake.
This year, Harbin Ice-Snow World will expand to 1 million square meters from 810,000 square meters last season. The number of ice slides will increase from 16 to 24, creating a fantastic ice-and-snow theme park.
As for skiing, this year, the three separate ski fields at Yabuli Ski Resort will be united for the first time to serve ski lovers from home and abroad, so they can access 56 snow trails across all areas with a unified pass.
With the theme "A Date with Harbin, A Heartwarming Ice City," Harbin will hold signature tourism events, such as the Harbin International Ice and Snow Festival, the Ice Collecting Festival and the Yabuli Ski Festival, and develop 12 themed tourism routes, such as the "Dreamlike Ice City" tour. These initiatives aim to establish the city as an international tourism hub and a world-class ice-and-snow tourism destination.
Regarding improving public service facilities for tourists, we are accelerating the development of a transport system that enables both quick arrival and leisure travel. In terms of air transport, we have added international and regional routes reaching the Hong Kong Special Administrative Region, Southeast Asia and Northeast Asia. We have also launched an inter-provincial route connecting Harbin with China's northernmost city, Mohe, and easternmost city, Fuyuan. In terms of rail transport, we have increased the frequency of trains linking tourism hubs and improved the capacity of high-quality tourist trains like "Lindu" and "Yichun." In terms of road transport, we renovated and upgraded the road between Yabuli and Xuexiang, adding service stations, viewing platforms and public parking lots. We have also expanded shuttle services between scenic spots and customized routes to ensure consistent bus availability.
Furthermore, we have established local standards for tourist homestays in Heilongjiang, identified a selection of star-rated homestays and introduced unique options themed "snowy forest" and "border charm." We've also upgraded the Tour Heilongjiang with One Click mini-program and have launched a tourist guide map to enhance travel convenience and tourists' experiences.
To create an optimal tourism environment, we will implement ten initiatives to intensify supervision of the tourism market, with stricter oversight in key areas including traffic management, travel agencies and tour guides, and tourism-related shopping. We are also promoting the Integrity and Self-discipline Conventions for Ten Tourism-related Sectors in Heilongjiang, encouraging emerging tourism sectors like travel photography, study tours and car rentals to enhance self-discipline. At the same time, we are improving multilingual signage and guiding facilities at scenic spots, airports, train stations, hotels, shopping malls and other key locations. We've introduced convenient services for foreigners, including easy payment options and ticket booking in advance to facilitate their travel.
We extend a warm invitation to tourists and media friends from both home and abroad to visit Heilongjiang this winter to enjoy the stunning ice and snow and experience the excitement of the Asian Winter Games. Thank you.
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