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E-mail China.org.cn, December 26, 2024
Economic Daily:
We've noticed that over the past two years, cultural and tourism enthusiasm has been growing nationwide, leading to the emergence of numerous trending cities, popular scenic spots, and new projects. What are the MCT's considerations regarding the promotion of cultural and tourism consumption and industrial development? Thank you.
Miao Muyang:
Thank you for your question. As Mr. Zhang mentioned, the cultural and tourism craze has become the new normal. We're seeing a surge in the cultural and tourism market, with continued consumption vitality. The cultural tourism industry has evolved into a vital sector that enhances quality of life and promotes happiness. It plays an increasingly important role in driving economic transformation, stimulating consumer spending, and meeting people's aspirations for a better life. Based on current industry trends, we're preparing to introduce a series of measures to boost cultural tourism consumption and advance the sector's development.
First, we will launch a plan to enhance new business formats. We'll accelerate the development of new cultural and tourism industry segments, including online performances and broadcasting, immersive experiences, cruise and yacht services, and RV camping. We'll promote specialized travel models such as "show-based tourism," "sports event tourism," and "film and TV location tourism," while building on successful cases where TV shows have boosted regional tourism, as demonstrated by how "To the Wonder" transformed Xinjiang into a trending destination.
Second, we'll implement a cultural and tourism consumption promotion plan. We'll encourage all regions to introduce consumer-friendly measures and launch a National Day holiday cultural and tourism consumption month. Under the theme "Celebrating National Day and Exploring Our Beautiful Land," we'll coordinate approximately 24,000 events across 3,600 categories, highlighting contemporary lifestyles, magnificent landscapes, history and culture, and pillars of the nation, or significant achievements of strategic importance. Regions will issue 500 million yuan in cultural and tourism vouchers and other consumption subsidies. The " China Travel Makes Life Better" campaign will be conducted to bring benefits, convenience and joy to the general public.
Third, we will advance the digitalization of the cultural and tourism industry. We'll establish multiple scientific and technological innovation platforms, promoting the integration of technologies such as 5G, AR/VR, and artificial intelligence into the cultural tourism sector. This will create new digital experiences through smart tourism and immersive attractions. Many visitors have already experienced examples of this transformation, including Shanghai's "Horizon of Khufu" and "The Wind Rises in Luoyang" and Henan's "Back to the Jurassic."
Fourth, we will implement equipment upgrades throughout cultural and tourism facilities. Using ultra-long-term special treasury bonds, we will replace outdated cultural and tourism equipment that has been in use for many years and no longer meets performance and safety requirements. This includes upgrading to high-safety, reliable, and user-friendly sightseeing vehicles, cable cars, recreational facilities, performance equipment, and smart cultural and tourism infrastructure.
Fifth, we will launch the national scenic byway project. We'll develop a series of tourist routes featuring distinctive cultural features and comprehensive support services while improving tourism infrastructure along these routes.
Sixth, we will coordinate the Creative Rural Life Season initiative. We will take innovative steps to launch activities such as rural music concerts, art festivals, and creative fairs to provide more opportunities for people to experience rural customs and culture. A prime example is the ongoing China-French Classical Music Art Season in Pengzhou, Chengdu, which has attracted a large number of music fans.
Seventh, we will launch additional tourist trains. In cooperation with the State Railway Group, building on the 1,430 tourist trains already operating this year, we will introduce 330 new tourist trains, including the well-known Longjiang Special, Panda Train and Hulunbuir Special.
Eighth, we will optimize visa-free transit policies. Working with relevant departments, we will continuously improve visa and customs clearance procedures, gradually expand the list of visa-exempt countries, enhance transit visa-free policies, and streamline services for inbound tourism to promote its high-quality development.
In short, we will work to create a welcoming, pleasant, and secure consumption environment, continue to advance the upgrading of cultural and tourism products and business formats, and provide higher-quality travel experiences for people, ensuring everyone arrives enthusiastically and departs fully satisfied.
Thank you.
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