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E-mail China.org.cn, December 26, 2024
Science and Technology Daily:
Scientific and technological innovation has played an important role in driving cultural development. What will the MCT do to further enhance the efficiency of scientific and technological innovation and better support the high-quality development of culture and tourism? Thank you.
Zhang Zheng:
This is a very important question, and I appreciate you raising it. In the new era, emerging technologies are becoming a powerful engine for advancing the high-quality development of culture and tourism. New technologies have given rise to more products, scenarios and experiences. These technologies have also provided us with better ways to experience cultural and tourism offerings. Let me share how new technologies can better drive the development of culture and tourism in the following aspects.
First, we will focus on the supply of high-quality products. We will use intelligent technologies to assist creation and production, advance breakthroughs in integrated technologies and equipment such as those utilized in set design, lighting, sound and performance interaction, and cultivate a variety of new forms of business such as integrated online-offline exhibitions and performances, cloud performances and cloud theaters. From digital art exhibitions to holographic projection stage performances, from the "The Longest Day in Chang'an" theme block to the "Wind Rises in Luoyang" immersive full-sensory theater, technologies such as digital presentation and the combination of "virtual" and "reality" allow audiences to feel a greater sense of intimacy and realism.
Second, we will focus on upgrading public services. We will actively guide and support scientific and technological innovation projects, and increase technological research and market application of scientific and technological advances. From smart libraries and museums to smart scenic spots, new immersive experience spaces, and large-scale theme parks, information technologies have been increasingly applied in cultural and tourism scenarios. Nowadays, it has become the new norm for people to enjoy public cultural services online, including reading books, watching stage performances, viewing exhibitions, attending lectures and learning skills. In the increasing number of tourist spots, tourists can enjoy more convenient, colorful and cool services, such as automated entry, intelligent guides and immersive experiences.
Third, we will focus on the inheritance and protection of cultural heritage. New technologies will be applied in intangible cultural heritage projects involving ceramics, embroidery, lantern festivals, calligraphy and painting, enabling traditional intangible cultural heritage to shine. Cultural heritage has been brought to life and become popular in new ways, attracting more people, especially young people, to pay attention to and disseminate it, injecting new vitality into the creative transformation and innovative development of fine traditional Chinese culture. The "Yongle Encyclopedia" high-definition image database restores the original appearance of the encyclopedia, turning the national treasure into a three-dimensional comic book, demonstrating the twists and turns of history with background animations and sound effects. Readers can enjoy the exquisite traditional paper craftsmanship and delicate calligraphy brushstrokes online and feel the beauty of Chinese culture.
Fourth, we will focus on market oversight and monitoring. By means of big data and artificial intelligence technology, we will strengthen intelligent screening and precision identification of violations of laws and regulations, so as to protect people's legitimate rights and interests in culture and tourism. We will boost the improvement of equipment and technologies in the industry and enhance the level of intelligent management, making efforts to ensure cultural and tourism facilities are more comfortable, cultural and tourism venues are safer, and the cultural and tourism market is more orderly. At the same time, through a series of standards, we will promote the standardized management of performance venues, stage equipment, tourist attractions and amusement facilities, so as to provide safe and secure services.
Next, we will continue to advance the development of innovation platforms and the cultivation of scientific and technological projects, speed up advancing the application of new technologies in the field of culture and tourism, actively support technological innovation focusing on the fields of service scenarios of digital culture and integration of culture and tourism, and cultivate new quality productive forces, so as to better support the high-quality development of culture and tourism. Thank you.
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