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E-mail China.org.cn, December 26, 2024
Beijing Youth Daily:
At present, young people are paying increasingly more attention to and are increasingly interested in intangible cultural heritage. What is your view on this situation? Also, what measures has the MCT taken to promote the systematic preservation of intangible cultural heritage and advance its role in enriching people's cultural lives? Thank you.
Zhang Zheng:
That is a very pertinent question. Intangible cultural heritage is closely related to young people. I would like to invite Mr. Chen to answer this question.
Chen Binbin:
Thank you for your question. As you said, intangible cultural heritage is becoming increasingly popular now. How can we interpret this situation? First, I would like to share some data. After years of hard work, China has basically established a system of intangible cultural heritage lists, covering national, provincial, municipal and county levels. A total of more than 100,000 representative intangible cultural heritage items and more than 90,000 representative inheritors have been identified, while 43 intangible cultural heritage items have been included in the UNESCO Intangible Cultural Heritage Lists, ranking first in the world. China's 31 provinces, autonomous regions and municipalities have introduced regulations on protecting intangible cultural heritage. Intangible cultural heritage is becoming an important part of a more beautiful life. There are three aspects that deserve attention:
First, we have continued to promote closer connection between intangible cultural heritage and daily life. During this year's Spring Festival, a topic generated heated discussion online, which was "the sense of occasion comes from intangible cultural heritage." A total of 45,400 intangible cultural heritage activities were held nationwide during the Spring Festival. The popularity has continued from the Spring Festival to today. For example, from Zibo barbecue to Tianshui spicy hot pot, and from Guangxi's snail noodles to Fujian's Shaxian snacks, food-related intangible cultural heritage has satisfied people's taste buds and warmed their hearts. In addition to food, people can also pursue intangible cultural heritage during their travels. Just now, Mr. Miao mentioned several things that people can travel to seek out. In fact, it has become a new norm in recent years for people to travel to seek out intangible cultural heritage, further releasing new consumption potential. For example, going to Qinhuai to experience the Lantern Festival, going to Quanzhou to try on head-pinned flowers, and going to Shexian county to play with fish-shaped lanterns. These places have been added to the lists of "must-visit" travel destinations by many young people. When the first season of "China in Intangible Cultural Heritage" aired, it achieved 710 million views, and reached more than 8 billion views online.
In addition to being beautiful and delicious and integrated into life, intangible cultural heritage can also truly serve social development and benefit people's livelihoods. We have set up over 9,100 intangible cultural heritage workshops in more than 60% of counties nationwide, that is, 1,721 counties, so that villagers can achieve flexible employment on their doorsteps. For example, Xiangxi Tujia and Miao autonomous prefecture in Hunan province launched a charity program themed "Helping Moms Find Jobs Near Home," which relies on Miao embroidery. One of the workshops is called "Qixiu Workshop." This intangible cultural heritage workshop has provided nearly 2,000 rural women with vocational skills training, enabling them to realize their simple dream of taking care of their children while embroidering flowers to support themselves and their families. In 2022, traditional tea processing techniques and their associated social practices in China were added to UNESCO's Representative List of the Intangible Cultural Heritage of Humanity. Among the 832 counties lifted out of poverty nationwide, more than 150 have taken the tea industry as one of the leading industries, with an annual output value of more than 100 billion yuan, leading a total of more than 2.6 million poor people out of poverty and toward prosperity.
The third point of intangible cultural heritage that deserves attention is its youthfulness. Although it is a cultural heritage, intangible cultural heritage has now been accepted by more and more young people. For example, tai chi and baduanjin aerobics, which you're all familiar with, have both been taken as regimens to stay healthy by many young people. In the "Black Myth: Wukong" which is very popular this year, there is a northern Shaanxi folktale at the beginning of the game, which received tens of millions of views in two minutes. More and more young inheritors have entered the livestreaming room. According to our statistics, more than 99% of the 1,557 items of national intangible cultural heritage in China have relatively stable new media accounts and content. The youthfulness of intangible cultural heritage fully demonstrates the vitality of fine traditional Chinese culture. Intangible cultural heritage has also been connected with fashion. For example, gambiered Guangdong gauze, rattan weaving, velvet flower and other examples of national intangible cultural heritage have joined hands with international brands. A fashion show with the theme of Hainan's Li brocade also appeared at Paris Fashion Week in the past few days.
With the National Day holiday approaching, intangible cultural heritage themed activities will be held in various places for people to taste delicious food, have fun and create good experiences. For example, the China Intangible Cultural Heritage Museum, the Zhejiang Intangible Cultural Heritage Museum and the Guangdong Intangible Cultural Heritage Museum have prepared intangible cultural heritage performances, food markets and academic research experiences for people. Tianjin will hold a joint exhibition of intangible cultural heritage from Beijing, Tianjin and Hebei and launch activities such as the Shehuo (a traditional carnival-like folk celebration) tour and the intangible cultural heritage shopping festival. Shanxi will organize several hundred intangible cultural heritage inheritors with noodle skills to make a single noodle together, demonstrating traditional noodle skills on the spot and offering free noodles for tourists to taste. You are all welcome to participate in our intangible cultural heritage themed activities during the National Day holiday. Thank you.
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