Beijing's sub-center received approximately 24 million visitors in 2024, according to Zheng Hao, governor of Tongzhou district, at a recent press event.

Zheng attributed the growing popularity of the sub-center to the opening of three major cultural facilities, the Shoukai Tongzhou MixC One shopping mall, and successful events like the marathon and the Grand Canal Musical Festival.

"The sub-center is seizing this opportunity to promote the integration of culture, tourism, sports, and commerce by creating diverse cultural and tourism experiences," Zheng added.

The sub-center will prioritize efforts to protect and develop the Grand Canal. Plans include enhancing the canal's landscape and recreational facilities, expanding consumer options on the west bank, and integrating pedestrian paths, cycling routes, and marathon tracks on both sides to create a modern greenway.

Additionally, officials plan to enhance nighttime attractions along the Grand Canal by developing water-themed performances and introducing stylish sightseeing boats.

Several cultural and tourism projects are set to launch soon, including the "Wanli" project next to the Universal Studios theme park, which is expected to open in the second half of this year. The development will feature Beijing's largest outlet mall, a commercial hub offering dining options, entertainment and shopping, along with family-friendly attractions and a five-star resort hotel.

The sub-center is also accelerating the construction of parks based on popular children's franchises, including Peppa Pig, Barbie and Thomas the Tank Engine, and a new marine project.

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