BEIJING, Jan. 10 (Xinhua) -- The Cyberspace Administration of China has released a draft regulation to standardize the operations of multi-channel network (MCN) institutions and regulate their online content services, aiming to foster a healthier online environment.

The draft regulation, which was published to solicit public opinions on Friday, defines that MCN institutions are entities registered on internet content platforms that provide services such as planning, marketing, and brokerage for internet content creators.

The proposed rules prohibit MCN institutions from engaging in or facilitating activities such as fabricating or spreading rumors, inciting confrontation between groups, promoting vulgar content, or profiting in ways that harm minors' mental and physical health.

Unauthorized online news services and other actions that violate laws and regulations are also banned under the draft.

Additionally, MCN institutions are required to obtain professional qualifications or service certifications before engaging in activities such as performances or program production.

The draft regulation mandates that content platforms establish dedicated reporting channels for complaints involving MCN institutions and promptly address public concerns.

The public can submit feedback on the draft regulation until Feb. 9. Enditem

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