China's Trademark Office recently published 62 famous trademarks
recognized in the first half of 2006, and the "Imperial Palace" and
the "Forbidden City" possessed by the Palace Museum in Beijing are
on the list, becoming the first renowned trademarks in the tourism
category included in China's World Cultural Heritage project.
The "Imperial Palace" and the "Forbidden City" cover services in
the fields of sight-seeing, organizing and arranging cultural and
educational exhibitions as well as identifying artworks.
Beijing's Imperial Palace made UNESCO's World Cultural Heritage
list in 1987 as one of China's first world cultural heritages with
the Great Wall and the Mogao Grottoes.
Insiders consider that as world cultural heritages become
gold-lettered signboards, renowned trademarks also serve as an
efficient tool in market competition. After a world heritage craze
rose all around China, a mania about renowned trademarks of
cultural and natural heritages is about to heat up. Scenic spots
such as the Great Wall, Jiuzhaigou Valley and classical gardens of
Suzhou will soon appear on the list of renowned trademarks.
(Chinanews.cn June 7, 2006)
