Hang Seng Bank has enhanced its lifestyle banking services with the launch of a dedicated lifestyle banking website (www.hangseng.com/lifestyle) Monday.

To cater for the needs of different customer segments, the Bankoffers Prestige Banking for affluent customers, Leisure Class for retirees, Stamina Banking for the sporty as well as Femina Bankingfor ladies.

In addition to financial services, customers can enjoy a wide array of value-added activities and benefits that meet the lifestyle needs of these different customer segments.

Mok Wai-kin, managing director and general manager of the Bank,said: "The launch of the website is a step forward in our continuous endeavors to provide lifestyle banking to different customer segments. It also signifies our strategy to leverage technology to deepen customer relationships and reach out to more customers."

The lifestyle banking website provides a convenient channel forcustomers to access updated information on wealth management services as well as exclusive privileges and news on lifestyle activities.

Customers can also experience a relaxing banking environment via a virtual Prestige Banking Center. The Femina Beauty Game allows customers to mix and match different colors of cosmetics with various face shapes and hairstyles. The Chinese medicine library provides essential information on Chinese herbs.

An online resource center, which comprises a collection of financial calculators for mortgage loans, deposits, the mandatory provident fund, foreign exchange (forex) margin trading and personal loans, helps customers to plan and manage their finances with ease.

An exclusive section is available for customers of Prestige Banking, Leisure Class, Stamina Banking and Femina Banking. It includes online enrollment for upcoming lifestyle activities and events, the latest issue and archives of the various customer newsletters and the sharing corner which provides an interactive platform for customers to share book reviews and recommendations, special recipes, golfing tips and insights on retirement planning.

Founded in 1933, Hang Seng Bank is a principal member of the HSBC Group and the second largest listed bank in Hong Kong in terms of market capitalization. It operates 160 branches and automated banking centers in Hong Kong; and a network of five branches (in Shanghai, Guangzhou, Shenzhen, Fuzhou and Nanjing), asub-branch (in Shanghai) and two representative offices (in Beijing and Xiamen) in the Chinese mainland. The Bank also has a representative office in Taipei.
 
(Xinhua News Agency March 9, 2004)