II. Enforcement

(I) Dedicated Campaigns

1. To launch a Fight Piracy Every Day campaign to come down harshly on infringement and piracy activities and to enhance the profile of the Chinese government in IPR protection.

2. To carry out dedicated campaigns across China, focusing on textbook and teaching supplements piracy, and to severely penalize schools purchasing and using pirated textbooks and supplement materials.

3. To concentrate on cyber infringement and piracy for effective protection of the rights and interests of Chinese and non-Chinese right-holders.

4. To continue Special Operation Blue Sky at trade shows.

5. To launch nationwide crackdown on pirated compressed DVDs and to intensify rectification of the audiovisual products market.

6. To organize raids against street vendors and booths selling audiovisual products and against unlicensed operations.

7. To carry out campaigns to better protect the Olympic logos.

8. To continue special investigations and enforcement actions against major cases of unfair competition and to severely penalize copycats of the product names, packaging, designs or business logos of well-known brands.

9. To organize special campaigns to protect the proprietary trademarks of farming tools and materials, trademarks and geographical indications of agricultural products to effectively protect the rights and interests of legitimate producers and operators.

10. To target special enforcement checks on teas, fruit products, wines and subsidiary foodstuff to protect their geographical indications.
11. To maintain the accomplishments of the special online regulation campaign and to continue special actions against cyber piracy and infringement.

12. To consolidate the regulatory progress on computer software preloading and to continue special actions against unauthorized computer software preloading.

13. To organize intensive enforcement activities around March 15 and April 26.

14. To combat dupery under the disguise of patent awards or similar events.

(II) Day-to-day Enforcement

1. To jointly supervise and urge investigation into a number of principal and large IPR cases.

2. To timely issue arrest orders and to prosecute IPR offenders.

3. To continue implementing the Measures on IPR Protection at Exhibitions and Fairs and to monitor the implementation more closely.

4. To penalize smugglers of electronic gaming products.

5. To continue enforcement in high-incidence areas and sectors, mainly including customs ports in Guangdong, Zhejiang, Shanghai and Fujian and in postal and express delivery service.

6. To severely penalize offenders using proprietary trademarks of farming tools and materials; to intensify protection on the trademarks and GIs of agricultural products, especially in relation to well-known trademarks; to give priority to farmers' trademark claims and trademark protection for farming products (especially farming materials like pesticides and seeds) and special-purpose goods frequently used by farmers, to protect farmers' rights and interests

7. To strengthen supervision over wholesale and retail commodity markets which are under the close scrutiny of the Chinese and non-Chinese public; to regulate the operations of the market owners and tenants; to stem the distribution channels for trademark-infringing commodities.

8. To intensify day-to-day regulation on trademarks focused on trademark printing and producing, OEM and commodity markets; to regulate the use of trademarks and to build on the long-standing mechanism of containing trademark violations from the very source.

9. To step up efforts in the recognition and protection of well-known trademarks and to rigorously combat violations of proprietary well-known trademarks; to effectively protect trademark-related rights and interests of trademark-owners.

10. To aggressively investigate and penalize offenses including Internet-based unfair competition and IPR violation.

11. By working from big and critical cases, to investigate and severely penalize the production and printing of forged labels and packages, faking and unauthorized use of other companies' name and address designations, especially of well-known domestic and foreign brands, faking and unauthorized use of other companies' quality marks, and standard-incompatible markings; to improve oversight and sample checks on geographical indications of goods, to enhance day-to-day enforcement and examination against counterfeit GI-protected goods and IPR infringement via OEM.

(China.org.cn)