Thirty-eight-year-old Zhang Yunying has become China's first spokeswoman at community level for Bajiao in Beijing's Shijingshan district this November.

Before her appointment, Zhang underwent 7 months of training on the job's role and responsibilities at the Communication University of China to learn 'a whole new skill set' as Zhang put it.

The Chinese government created the spokesperson positions in 1983, initially at State Council, ministry and provincial level and the concept was then extended down to local level.

Zhang's appointment has generated a storm of media interest, with press and TV journalists present at local meetings and footage on both mainland and Hong Kong TV.

Looking smart and professional on the rostrum in her business suit, Zhang is a far cry from the stern, tight-lipped official figures of old. Local residents who know her well describe her as "a patient and easy-going person".

"I spend half my time out of the office with local people," Zhang said. Speaking to an audience of 50-odd local residents and a bevy of reporters, she said, "In my opinion, a grassroots spokesperson is not a political tactician. The most important requirement for the job is a genuine concern for people."

In the 40-minute conference, local residents unleashed a barrage of questions, ranging from charity activities to winter heating problems to flowerbed irrigation.

"I'm here to say what the government is doing, and to listen to people's concerns," said Zhang.

"These meetings need to be held regularly," said one resident. 74-year-old Ma Xilai read a poem he had written to praise community volunteers who helped him carry groceries.

"There are no taboos in this meeting, and we welcome questions from the people and the press," said Liu Jianguo, head of the Bajiao local committee who helped Zhang answer questions.

"Previously, government officials only reported to their superiors. The new spokesperson is a direct link between government and us. Communication is going to be much better," said 71-year-old Zhao Jing, a retired pilot.

"Grassroots spokespersons are going to improve government and increase transparency," said Xu Qinyuan, a communication professor from the Communication University of China.

(Xinhua News Agency November 29, 2006)