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Laoganma

Updated:2021-12-16 | By:Academy of Contemporary China and World Studies

Laoganma

Laoganma is a chili sauce brand with a great international reputation, and also one of the famous trademarks in China. The company leads the chili sauce industry with its annual sales exceeding RMB 5 billion.

Laoganma chili sauce teases the taste buds of people all over the world with its unique flavor that is rich and refreshing, yet not too strong. As popular as KFC, the sauce is sold across China and exported to more than 60 countries and regions.

Tao Huabi, founder of Laoganma, is a remarkable Guizhou woman who is hailed as a "national diva" by Chinese netizens. The story of how this admirable woman turned from a single mother who had just received primary school education to a billionaire who managed to grow a family workshop into a world-class food company has inspired countless ordinary people with big dreams.

老干妈

“老干妈”是风靡全球的辣椒酱品牌代表,也是“中国著名商标”之一。“老干妈”年销售额超过50亿元,占据辣椒酱行业头把交椅。

“老干妈”以鲜香而不刺激的独特风味挑逗着全世界人们的味蕾。“老干妈”和“肯德基爷爷”一样广受欢迎,产品远销60多个国家和地区。

“老干妈”创始人陶华碧是一位了不起的贵州女性,被网民尊称为“国民女神”。尤其令人敬佩的是,从一个仅受过小学教育的单身妈妈到亿万富翁,把一个家庭作坊发展成为世界级食品加工企业,她的故事激励了无数怀揣梦想的普通人。


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