Guests including Li Yifei, Managing Director of MTV Greater China, pop singer Man Jiang, Ye Pei and Mr. David Glass, Marketing Director for Tata Bubble Gum are blowing bubbles at the press conference released in Beijing on Thursday afternoon, November 15, 2007.

The Kids Choice Honors, jointly launched by CCTV and MTV, will be held at the Renmin University in Beijing on December 2. Children from all over China will be able to vote for their favorite celebrities.

Chinese pop singer Man Jiang and Ye Pei were invited to share their experience from last year's event at the press conference in Beijing on Thursday.

Known as Second Children's Day, this is the third time for the children's event to come to China. The host country will continue to invite children from all over China. Many Chinese stars have been invited to perform at the event, including actress Yao Cheng, actor Chen Xiaochun, TV host A Ya and Dai Jun. Additionally; children will be allowed to vote for the Tata Little Hero.

Mr. David Glass is the marketing director for Tata Bubble Gum, which is the sponsor of this year's event. He explained new aspects of this year's event.

"Last year we also introduced new aspects of the show, where children could vote for their own little heroes. So we altered the program format and introduced other means that allow kids to vote for kids like themselves, not just for movie stars and singers. To recognize those kids who've done good deeds for the little heroes of everyday."

Tata is sponsoring this year's event and introducing good qualities to young citizens, including exploration and a sense of adventure, a willingness to help others, a team spirit, and environmental protection. Glass showed his confidence in and high expectations for the event.

"Tata and the Tata Hero are all about funding adventure and heroism. We think the program is great in terms that it is fine for kids and lets them get involved. We want to introduce the other aspect which promotes for little citizens the little hero of China. Just like Tata Man is a big hero, there are many little heroes out there. We want to give them a platform so they can be proud of themselves and the other children can look up to them as role models."

The Kids Choice Honors have emerged as one of the biggest events in Hollywood, boasting a massive popular vote and great audience participation. It is the only award show that gives kids the power to vote for their favorites in movies, television, music, sports and much more, and it honors their opinions with a live show filled with the stars they love.
 
(CRI November 15, 2007)