Wuzhen is located in Tongxiang, Zhejiang Province. The traditional feel, style, features and structures of a typical town in this region of lakes and rivers have been well kept. The streets of Wuzhen run alongside rivers with bridges for intersections. Houses are built along the rivers, and they are typically imposing dwellings with spacious courtyards, overlapping roofs and high eaves. Other structures apart from houses run along the rivers, like docks, walkways, workshops, commercial buildings, and pavilions, some on the water. The town presents a picture of primitive simplicity, brightness, orderliness, peace and seclusion.

Wuzhen is characterized by its unique layout. It has a residential area, traditional workshop area, traditional culture area, traditional dining area, traditional shopping area, and even a scenery area that features local traditions and customs.