A Chinese website has developed its own slogan to foster some Olympic-size teamwork in the run-up to the Beijing Games.

 

"One Team One Dream" recalls the official Games slogan of "One World, One Dream," something that Sohu.com Inc. (NASDAQ:SOHU), the official sponsor of Internet Content Service (ICS) for the Games, hopes will bring out the best from its staff.

 

"As the first official sponsor of Internet content services in the history of the Olympic Games, Sohu will try its hardest to build the best official website for the Games, bringing a new Olympic experience to Internet users," said Charles Zhang, chairman and CEO of Sohu.com.

 

The new corporate slogan is part of this drive.

 

Like the Olympics, only the fittest survive when it comes to working on Sohu's latest projects, said Chen Luming, vice-president of the company's Olympic Project.

 

Sohu has assembled a crack squad of leading department members for the works commissioned by the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG), he said.

 

According to the agreement between the two sides, Sohu will construct, operate and host the official BOCOG website, www.beijing2008.com.

 

Since late 2006, Sohu.com has opened a special channel for the Games, a sports channel, and video broadcasting, along with the official website for BOCOG, to display the image of the Beijing Olympic Games.

 

In 2008, Sohu will have 300 people reporting on various competitions to maintain comprehensive coverage.

 

The official BOCOG website will be developed into a comprehensive information platform for the Games in five languages.

 

"We believe that with Sohu's extensive social impact and secure Internet technology and high-quality and efficient content, BOCOG will be able to meet the expectations and demands of the general public to understand, participate in and support the Beijing 2008 Games," said Wang Wei, BOCOG executive vice-president and secretary-general.

 

(China Daily March 9, 2007)