Sony (China) Ltd announced yesterday plans to launch a globally innovative displaying technology -- WEGA Engine -- in China, with 11 TV products adopting the technology to be offered on the Chinese market.

WEGA Engine, dubbed as the 'Heart of the TV', offers an important platform for high-definition picture quality through digitalized procession on both stimulant and digital image signals, said Sun Yuehua, spokesman with household display department of Sony (China) Ltd.

It is a technological innovation for Sony which can be widely used in Cathode-ray tube (CRT), rear-projection, Plasma and liquid crystal, or LCD TV models, Sun said.

"Sony is making tremendous efforts to bring the latest products to the Chinese market, and I believe our innovative technologies will provide more entertainment for Chinese consumers and lead the whole TV sector into the digital era," said Kawasaki, President with the company.

The 11 TV models, covering CRT, rear-projection, LCD and Plama TVs, will be successively offered on the Chinese market this year or early next year, mainly with a 16:9 wide-screen.

Compared with 4:3 screen, 16:9 wide-screen is more comfortable for people's eyes, especially for watching DVDs, said an industry analyst.

Sony has been keen on offering innovative technologies over the past several years to improve picture quality and image precision, such as offering Trinitron CRT TV in 1998 and the so-called 'Super Fine Pitch Trinitron' technology last year, improving image precision by 200 percent.

(Shanghai Daily News October 22, 2003))