China National Tourism Administration promotes a tourist theme every year; 1992 was "Friendly Sightseeing Year." Then came "Landscape Tour," "Tour of Cultural Relics and Historical Sites," "Folk Customs Tour," "Holiday Tour," and "Ecological Environment Tour." From 2000 to 2004, the themes were "Century Year," "Sports and Health of China," "Folk Arts of China," and "Culinary Kingdom of China," and "Catch the Lifestyle."

The themes for 2005 are "China Travel Year" and "Beijing 2008 -- Welcome to China." In order to strengthen exchange and cooperation with the international tourism industry, the China National Travel Administration is planning a series of related events, including the Shanghai-hosted "2005 International Tourism Fair of China", the Beijing-hosted 2005 annual meeting of the Federation of Travel Agencies of France, and "the 2005 China-Australia Tourism Symposium." The China International Online Travel Fair 2005 held in March was informative, comprehensive and of long duration, providing a safe, instant and convenient online exchange and trading platform between tour companies themselves and with their customers.