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Baidu to partner with Microsoft Bing

 

Baidu, which commands 83 percent of the search market in China, is closely aligned with the Chinese government. Above, the company's headquarters in Beijing.

Baidu, which commands 83 percent of the search market in China, is closely aligned with the Chinese government. Above, the company's headquarters in Beijing.


Chinese web giant Baidu is partnering up with Microsoft's search engine Bing, to offer its English language functions to foreign users.

Baidu released the news in an emailed statement on Monday. The tie-up will direct English searches from Baidu to Microsoft's Bing, which will deliver the results back to Baidu's Web pages.

Baidu currently has about 80 percent of the search market in China -- a nation with almost half a billion Internet users. While Bing is struggling to make a big name for itself in the online world.

So partnering with Baidu enables both companies to spread their influence. But some analysts are sceptical over how much demand there will be for English searches on Baidu.

(CNTV July 7, 2011)

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