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Steve Jobs' quotes
[中英双语] 乔布斯语录

Apple Inc. CEO Steve Jobs has been seen as a Silicon Valley legend.

Apple Inc. CEO Steve Jobs has been seen as a Silicon Valley legend.


        美国苹果公司当地时间2011年10月5日宣布,公司前首席执行官史蒂夫·乔布斯(Steve Jobs)已经去世,全世界苹果教众痛失天才领袖。

        就在一个多月以前,乔布斯刚刚辞去苹果公司CEO一职。《连线》杂志撰文称,世界最想念乔布斯的地方将会是他的嘴。乔布斯是演讲大师,他以精于推销、妙语迭出、善于把复杂概念以通俗易懂方式表达出来而闻名。以下是乔布斯语录的精选:

关于创新
"Innovation distinguishes between a leader and a follower." 领导者区别于追随者之处就在于创新。
"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations." 当你创新时,有些时候你会犯错误。最好的方法就是赶快承认它们,并在其它创新中改进。
"Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it." 创新与你有多少研发资金无关。当苹果推出Mac电脑的时候,IBM投入研发的费用至少是苹果的100倍。所以说这不是钱的问题。关键在于你有怎样的团队,你的领导方式以及你对所开发的东西了解多少。
关于产品
"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new." 仅仅只问顾客想要什么,然后设法造出来给他们,这样是不行的。 因为等你终于把那种产品做出来的时候, 他们已经想要其他的新东西了。
"We made the buttons on the screen look so good you'll want to lick them." 我们把屏幕上的按钮做得相当漂亮,让人忍不住想要舔一舔。
"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected." 要做质量的标杆。有些人并不能适应追求卓越的环境。
关于设计
"Design is not just what it looks like and feels like. Design is how it works." 设计这个概念不仅仅是指产品看上去如何,或感觉怎样。设计也包括了它如何运行。
"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them." 让专题小组来设计产品真的很难。很多时候,人们并不知道他们自己想要什么,直到你把结果展示给他们看。


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