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A television advert with a soundtrack only dogs can hear will be broadcast in the UK for the first time, the Daily Mail reported.
The pet food commercial features a high-pitched sound, similar to a dog whistle, which is inaudible to humans. But its creators hope it will make dogs prick up their ears and bark -- forcing their owners to pay attention to the product being advertised.
In a spoof of cult 1969 film "The Italian Job", the commercial features a gang of dogs as they hijack a van full of Bakers dog food. (点击《每日邮报》查看原文)
只有狗狗才能听到的广告
据英国《每日邮报》报道,一支只有狗能听到的电视广告将在英国首播。
这个宠物粮广告中加入了与狗哨声类似的高频音轨,而人耳无法听见。广告制作人希望可以让狗竖起耳朵并吠叫,引起主人注意,让其关注广告中的商品。
广告创意源自1969年的电影《偷天换日》。广告中,一群狗打劫了一辆运送“贝克斯”狗粮的货车。
(China.org.cn February 17, 2012)
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