Luxury retailers are witnessing an unexpected new trend -- men are shopping like ladies and the women are buying like guys, CNBC reported.
For many years, women in the North American market made up just 1% of Ferrari's customer. Now, 10% of Ferrari owners in North America are women.
The luxury gender twist doesn't stop with cars.
"Over the last few years I have noticed a lot of people, men, are interested in shoes," shoe designer Christian Louboutin said.
That growing demand is being met by an increased supply, with famous designers including Louboutin and Jimmy Choo now designing high-end shoe lines for well-heeled men.
(China.org.cn April 4, 2012)
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据全美广播公司财经频道报道,奢侈品零售商出人意料地发现,男性关注的奢侈品越来越女性化,反之亦然。
多年来,北美市场的法拉利车主只有1%是女性,而如今这一比例升至10%。
此类性别倒转远不止于名车。
皮鞋设计者克里斯提·鲁布托称:“过去几年里,我发现许多男人非常在意自己的鞋子。”
知名设计人鲁布托、周仰杰等打造诸多高端款式,供富有男士选用,满足了这一上升需求。
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