Danish Ambassador Friis Arne Petersen speaking with the director of a participating company. The Embassy of Denmark in China organized an open-door event in Beijing on May 13, 2012, in order to provide visitors with a genuine taste of Danish culture. More than 2,000 people, including foreign dignitaries, 13 Danish brands and companies and about 1,500 micro-bloggers from weibo.com participated in the event. [Photo by Lin Liyao/China.org.cn]