Fashion from Shanghai draws public attention during the 2015 London Fashion Week. [Photo/China Daily]

8. "Style Now • Shanghai" makes debuts in London Fashion Week

Design Shanghai brought the best of Chinese design to the UK with a September exhibition at London's Olympia arena. Shanghai also ran another fashion campaign, "Style Now • Shanghai", in London. It included an interactive forum called Shanghai-London, an Urban Tale of Fashion and Creativity.

The forum was designed to encourage and facilitate continuing exchanges and potential collaboration in the fashion industry between China and the UK, such as the common development of urban fashion and creativity in China.

Shanghai Fashion Week signed an agreement with the British Fashion Council, promoting further exchanges and collaboration between the fashion weeks of London and Shanghai.

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