Shanghai Masters' ticket treat for fans
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E-mail China Daily, July 29, 2019
As the only ATP Masters 1000 event in Asia, tickets for the Rolex Shanghai Masters are always in high demand.
With superstars like Roger Federer gracing the main court at the Qi Zhong Tennis Center, the final three days of the tournament usually sell out at least a month in advance.
In order to make this year's tournament (Oct 5-13) more accessible, a wider variety of ticket types will now be on offer.
In addition to the regular full-day ticket, new day and night tickets for matches played between Oct 7-11 will also go on sale.
"For a high-level event like the Shanghai Masters, the daytime matches and nighttime matches featuring the top international players are equally exciting," said Patrick Yang, deputy general manager of the event's promoter, Shanghai Juss Sports Development (Group) Co Ltd.
"The full-day ticket had been the only option for the fans. So many office workers who had to work during the day could only come to the tennis center at night. For those who are available during the day, they might not have been able get tickets. So that's a waste.
"As a top international tennis event, we have been working to better serve the fans and explore a wider market. We always want more fans to come to watch the matches and to feel the atmosphere. By offering the day and night tickets, we are spreading resources better."
The ATP has welcomed the new ticket options.
"While the Chinese tennis population is growing dramatically, the Shanghai Masters delivers a superb experience for fans. The new day and night tickets will allow more people to enjoy the tennis. For sure, it's good news," said Alison Lee, the executive vice-president of the tour's International Group.
The tickets are also on sale at affordable prices. For example, an Oct 7 day ticket costs only 160 yuan ($23)－a third of the price of an original full-day ticket. Family tickets are also available this year, with a the cheapest admission for a kid costing only 50 yuan.
The Shanghai Masters is the eighth of nine ATP World Tour Masters 1000 tournaments on the calendar and is the only one not played in Europe or North America.
Qi Zhong Tennis Center boasts a 15,000-seat main stadium featuring a retractable roof of eight steel panels representing Shanghai's city flower, the magnolia.
Tickets are on sale now at the following websites: jusstickets.com, masters.tmall.com and www.meclub.org.
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